Infogrames may ditch name in favor of Atari brand
Speaking withgamesindustry.biz, Infrogames CEO David Gardner has said that he’d consider dropping the company’s name in favor of the Atari brand. Calling it the “final mark of the transformation from Infrogrames to Atari,” Gardner cites recent internal management changes as the catalyst. “We like to think of Infrogrames, instead of being the tired, old, company, we like to think of it as the best-funded, best-branded, most energetic start-ups in the history of computer gaming,” he Gardner says....