Prepare to give more of your money to Mickey Mouse
We’ve been hearing a lot about Disney’supcoming streaming servicefor quite sometime, but we may finally have a name for it: Disney Play. CEO Bob Iger has referred to it as such according toVariety. The service is said to be launching in late 2019.
Disney Play will largely depend on the studio’s 2019 slate of films to attract new customers—starting withCaptain Marvel,all future theatrical releases will go to Disney’s own servicerather than Netflix. These titles includeDumbo,Toy Story 4,The Lion King,Frozen 2,Avengers 4, andStar Wars: Episode IX.
While the service will be less expensive than Netflix, the idea of Disney needing their own exclusive streaming platform is a bit questionable, especially considering thattheir acquisition of 21st Century Foxwill give the company majority ownership of preexisting streaming service Hulu. Whatever your thoughts and feelings are on potentially paying for Another Damn Streaming Service, Disney is at least pulling out all the stops to justify Disney Play.
Now excuse me as I brood over the fact that “Disney Play” doesn’t sound nearly as catchy as my choice of name, “Disney Direct.” Alliteration, baby.
