Electronic Arts couldn’t have asked fora better enemy in Zynga. The social game kingpin is not only in financial trouble, it’s also one of the most despised companies in the industry. EA must realize this, and has started sucking up to a game community that’s not been too fond ofeitherpublisher.
“Last week I posted a note to explain why I felt the need to pursue legal action against Zynga for their blatant copying ofThe Sims Social. The complaint is now on file in United States District Court in San Francisco,”said EA’s Maxis manager, Lucy Bradshaw. “This action definitely touched a nerve in the gaming community. The response from peers within the industry, EA and Maxis employees and players of not onlyThe Simsbut all games in support of EA’s action was amazing and fast.
“So here’s another post to simply say Thank You. Your kind words and emotional support add strength to my conviction that we’re doing the right thing.”
Call me a cynic, but I get a sense that EA’s worked out it can regain some love from an angry community simply by picking on a worse enemy. Frankly, I’m not falling for it — I certainly don’t respect EA more just because its latest little fight is against Zynga.
And after EA kept its mouth shut up inthe SOPA battle, forgive me for not rushing toitsdefense now.
